Shop South West Scheme launched today

The Shop South West Donegal intiative is being officially launched today.

The voucher scheme is part of a bid by retailers to encourage shoppers to stay local this Christmas.

The vouchers are redeemable in a number of stores from Frosses right down to Killybegs.

The launch is taking place at 12.30 this afternoon in Ardara.

Killybegs Chamber President Noel O’Donnell says the scheme is all about supporting local jobs and local produce.